Start Your Profitable Madurai Famous Jigarthanda Franchise Business in Tamilnadu

Madurai Famous Jigarthanda drink is a heritage-based South Indian beverage that is delivered across 8 Indian states via franchising into modern retail & kiosk formats with strict SOPs and central production. The ingredients are Cow's milk, Almond Gum, Nannari Syrup and Sulphur-free sugar.

Madurai Famous Jigarthanda evaluates locations based on footfall quality, visibility, accessibility, rental viability, and delivery demand potential. Locations must also align with MFJ’s cluster strategy to ensure supply chain efficiency and cost optimization.

1. Established Brand Legacy
• Rich History: Founded in 1977, Madurai Famous Jigarthanda has built a strong reputation and loyal customer base over decades. This long-standing presence in the market adds credibility and trust to the brand, which is crucial for new franchisees.
• Proven Business Model: The franchise operates on a well-established business model that has been successful across multiple outlets, ensuring that new franchisees can benefit from tried-and-tested operational strategies.

2. Financial Viability
• Investment Range: Starting a franchise requires an investment between INR 5 lakh to 10 lakh, which includes franchise fees, marketing costs, and setup expenses. This investment is relatively moderate compared to other food franchises.

3. Comprehensive Support System
• Training and Assistance: Franchisees receive extensive training and support from the brand, which helps ensure operational success. This includes guidance on managing day-to-day operations and marketing strategies.
• Marketing Support: Being part of a recognized brand allows franchisees to leverage existing marketing strategies and customer loyalty, reducing the burden of building a brand from scratch.

4. Unique Product Offering
• Cultural Significance: Jigarthanda is not just a beverage; it represents the cultural heritage of Madurai. The drink is made from high-quality ingredients like milk, almond gum, and ice cream, appealing to both locals and tourists seeking authentic experiences.
• Health Benefits: The ingredients used in Jigarthanda are known for their health benefits, such as cooling properties and digestive aids, which can attract health-conscious consumers.

5. Growth Potential
• Expansion Plans: The brand is actively expanding its presence beyond South India, indicating strong growth potential for new franchises in various regions across India. With over 380+ successful franchise outlets already operating, there is a clear path for growth.

• A franchise owner should be financially strong.
• Must have either an own/rental shop.
• An outlet must have a minimum of 150 sq ft spacing.
• Electricity & water facility are mandatory criteria at the outlet.

We don't just hand you the key; we provide extensive support to ensure your operational success.

• Training & Product Knowledge: Full training for you and your staff, covering everything from crafting the perfect Jigarthanda to managing daily operations.

• Marketing Support: Access to professionally designed Digital Design Creatives and guidance on managing your Digital Social Media presence.

• Operational Assistance: Support for functions and events (manpower support) and management training.

• Initial Stock & Offers: Initial stock support for your opening promotion and timely offers to boost sales.

To start your best franchise business in Tamilnadu, you must meet these criteria:

• The franchise owner must be financially capable of covering the initial investment.

• Must have either an own/rental shop agreement.

• The outlet must have a minimum of 200 sq. ft of spacing.

• Electricity & water facilities (inlet and outlet provisions) are mandatory criteria at the outlet.

• The location should be easily visible from the road and situated in a high-footfall area.

• An Indoor kiosk franchise is a modular customized franchise format of MFJLLP which occupies an area of min 150 sq.ft area. This type of business franchising in Tamilnadu can be placed inside an indoor building such as Food Court of a Mall, Corporate Premises, University, Airport, etc.
• An Outdoor kiosk franchise in Tamilnadu is a business format of MFJLLP which occupies an convenient location at outside premises having a min of 150 sq.ft area such as Mall area, Airport, Markets, theme parks,  etc.
• Single unit Outlet/shop franchise format because here people will step in to sit & enjoy the ambience respectively. A min of 150 st.ft is the ideal area for such franchise in Tamilnadu. You can open such outlet at a highly footfall area of your city in a prime location.