The Story Of Madurai Famous Jigarthanda Shop
Introduction
Indian cuisine is a treasure of diverse flavors and dishes that hold a special place in the hearts of its people. From the aromatic Rogan Josh in Kashmir to the special Litti Chokha of Bihar, the Indian culinary landscape is filled with tastes. Among these culinary delights, there exists a refreshing beverage known as Jigarthanda that has carved a niche for itself in the city of Madurai. In this blog, we will take you on a journey through the remarkable history and extraordinary success of the ‘Famous Jigarthanda’ company, a true emblem of Madurai’s iconic food culture.
The Birth of Famous Jigarthanda In Madurai
The story of Famous Jigarthanda In Madurai begins in 1977 when P. Sheik Meeran, a resident of Arampanai, Madurai, embarked on a humble venture as a street vendor. His initial offering, chilled milk cream, was affectionately called ‘Bhai’ ice cream by locals. However, Aashik’s son, Beer Mohammed (late), had a vision to transform this into a refreshing drink. He blended ingredients like basunti, almond gum, nannari syrup, and a scoop of milk cream to create a unique beverage and named it ‘Jigarthanda.’ The name itself signifies its effect – ‘jigar’ meaning heart and ‘thanda’ meaning excellent. It quickly won the hearts of Madurai’s residents, becoming a beloved local drink.
The Rise of Madurai Famous Jigarthandas
Beer Mohammed, along with his brothers, took the next big step by establishing a shop for Jigarthanda. As the years passed, this humble beginning grew into a successful brand, and Aashik Meeran joined the family business at a young age. He learned the intricacies of shop management, customer service, hygiene, and maintenance. As his passion for the company grew, he envisioned expanding beyond Madurai. The first step in this expansion was the opening of a branch in Thindukal, a venture that thrived due to Aashik’s relentless dedication and hard work.
The Evolution into MFJ LLP
Aashik Meeran and his brother Saleem Zahir’s unwavering commitment led to the transformation of ‘Jigarthanda’ into ‘Madurai Famous Jigarthanda.’ The brand was growing, and they were ready for further expansion when the world was hit by the COVID-19 pandemic in 2020. This crisis gave significant challenges, including maintaining the business and addressing the health issues of Beer Mohammed.
The Birth of a Franchise
Amid these hardships, an idea came up – franchising. Multiple franchisees were established across Tamil Nadu, enabling the brand to reach new heights. Aashik Meeran and Saleem Zahir Hussain went a step further by setting up the world’s first Jigarthanda production unit. This initiative aimed to meet the increasing demand for their products while maintaining impeccable hygiene standards.
A Time of Hardship
Tragedy struck in September 2022 with the passing of Beer Mohammed. However, despite this setback, Aashik Meeran and Saleem Zahir Hussain remained determined to carry on their journey. They collaborated with franchise owners and provided great support.
A Journey of Achievement
The journey of MFJ LLP is awe-inspiring. Their most remarkable feat is the establishment of the world’s first Jigarthanda production unit. This showcases not only their entrepreneurial spirit but also their commitment to their customers’ belief in them. Jigarthanda, a traditional South Indian cold beverage, gained unparalleled recognition thanks to its vision.
Moreover, their efforts to obtain both GST (Goods and Services Tax) and HSN (Harmonized System of Nomenclature) for their unique product demonstrate their strength in navigating complex regulatory frameworks. It signifies their dedication to ensuring their product is recognized and protected on a global scale.
Expanding Horizons
In essence, Aashik Meeran and his brother have transformed their brand, MFJ LLP. With quality, hygiene, and taste as their foundation, Madurai Famous Jigarthanda expanded rapidly, reaching beyond Tamil Nadu into Andhra Pradesh, Tirupati, Vizag, and even Karnataka and Trivandrum. Astonishingly, they opened over 350 franchises in just three years, all achieved solely through word of mouth, reflecting the enduring appeal and quality of their unique beverage.
Conclusion
Madurai Famous Jigarthanda is more than just a beverage; it’s a symbol of the indomitable spirit of its founders, Aashik Meeran, and Saleem Zahir Hussain. Their journey from a small street vendor to an internationally recognized brand is an inspiration to all. As they continue to redefine the beverage landscape, MFJ LLP stands as a beacon of innovation and success, bringing the cool heart of Madurai to the world.
